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The HYUNDAI NUVIS CONCEPT: Built with Hyundai’s all-new, homegrown Hybrid Blue Drive architecture. 06/06/2009

The Hyundai Nuvis Concept is yet another hybrid-crossover dream machine designed to blend utility with small-car fuel-economy and sci-fi futuristic styling. Powered by Hyundai’s Hybrid Blue Drive architecture system backed up by a 270-watt lithium-polymer battery, the Nuvis delivers an estimated 34 mpg in the city and 35 mpg on highways.

Hyundai designers considered the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion. Specifically, designers studied the way water splits across and flows around the hull and sides of a boat, creating a wake, or the way wind shapes a snowdrift or flurries through trees. The living power of these elements is reflected in the Nuvis’ design. “Our goal was to create a living machine, constantly moving, that the driver and passengers could be part of,” said John Krsteski, Hyundai Design manager. “There are no lines on or in this car that are standing still.”

In addition to invoking the impression of irrepressible motion, the Hyundai design team took more practical matters into account as well. Nuvis is designed to accommodate the diverse interests of a modern, active couple. The Nuvis is meant to be comfortable starting its day at a desert retreat, arriving at the ski slopes in the afternoon and then cruising to a formal dinner that evening. The design team sought to create a vehicle that would complement its environment, without making a negative impact. The versatility of the vehicle’s design, combined with Hyundai’s Hybrid Blue Drive technology, accomplishes exactly this.

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